One of my major principles is clarity over decoration. I'd rather remove an element than explain it. I strive for lean interfaces as they are easier to use, build and maintain. Accessibility should be a main ingredient from the start - Contrast, focus states, type scale and touch targets belong in the components, not in a fix-it list at the end.

A design system only works if it's documented, understandable and easy to adopt, so I spend real time on the documentation side. I am curious by habit, so I set time aside to test new tools, whether that's AI, a new CMS or animation software, and bring what's actually useful to the trenches with me.

Lastly, I believe type is the foundation of visual design, which is why I took part in the type residency at SVA in New York in 2023, focusing on customizing type. It still influences how I set up type scales, systems and readable interfaces today.