SaaS Tech-for-good

Actnation is a Danish tech-for-good platform that makes corporate giving employee-driven: companies set aside a budget, and employees vote on the causes it goes to. I ran a workshop with the team to define the brand essence, then translated it into a new identity built for digital, with neon yellow, digital purples, a modern sans-serif and a bold, contemporary look. Beyond the identity, I designed the website and a design guide, and made sure the team knew how to use their new assets across digital media.

The challenge

Corporate giving is often handled through dated, impersonal platforms that feel more like administration than impact. actnation needed a brand that matched its mission: human, optimistic and clearly different from the rest of the market, and one that worked first and foremost in digital channels.

My role
I led the project from strategy to design:

• Brand workshop. Facilitated a workshop with the actnation team to define the brand essence: what actnation stands for, how it should feel and what sets it apart.

  
  

• Visual identity. Translated that essence into a new identity built for digital, from color and typography to graphic elements.

  
  

• Website design. Designed the website, applying the new identity to explain the product clearly to companies, employees and charities.

  
  

• Design guide and onboarding. Created a design guide and made sure the team knew how to use their new assets across digital media, so the brand stays consistent as they grow.

  
  

The design

The identity pairs neon yellow with digital purples, a modern sans-serif and a contemporary aesthetic to express actnation’s bold, human-centred mission. It brings energy, clarity and optimism to a category that rarely has any, signalling action, inclusivity and innovation, which is everything actnation stands for.

The result

A brand and website that make actnation stand out in its space, and a team equipped to use their identity confidently across every digital touchpoint.