The product shortly

VELUX Design Studio lets VELUX design advisors build a 3D replica of a customer’s attic and show, in real time, what new roof windows would do to the space. Built on Unreal Engine 5, the tool makes the hard-to-imagine tangible: more daylight, better ventilation and the look of the finished room, all visible before a single window is ordered.

VELUX Design Studio: seeing the room before it’s built

A roof window can turn a dark, unused attic into the brightest room in the house, but homeowners struggle to picture that change. VELUX’s design advisors had no good way to show it, and many customers later regretted not choosing more windows while the builders were already on site. That meant uncertain decisions for homeowners and missed opportunities for VELUX.

Design Studio is a real-time 3D planning tool for VELUX’s design advisors. Advisors recreate the customer’s own room, from layout and roof type to pitch and wall heights, then furnish it and place windows by dragging, moving and resizing them. Changes appear instantly, with realistic light that responds to time of day and sun direction.

Beyond the visuals, the tool turns invisible benefits into something customers can see and compare:

• An indoor climate score combining daylight and ventilation, so the effect of each option is clear.

  
  

• Before-and-after comparisons in a dedicated viewer for the customer.

  
  

• Photorealistic renders for final presentations.

  
  

• A cost overview and an estimate of the effect on property value, with the option to start a real project directly from the tool.

  
  

I was one of three CX designers on a team of five, working closely with the product owner and the developers and contributing to the experience design along the way. Together we designed the core flows for both the advisor’s editor and the customer’s viewer, and I was part of building the design library that kept the tool consistent across its many configuration panels, product options and states.

Because the tool combined complex 3D functionality with a sales situation, much of my work was about translating between disciplines: aligning design decisions with the 3D developers, presenting concepts and progress to VELUX, and helping keep production on track so the project met its deadlines.

The result

Design Studio gives VELUX’s advisors around the world one tool to show, tailor, explain and document solutions in the customer’s own home. Homeowners make decisions with confidence, and VELUX gains a natural way to show the value of more daylight. The project was delivered by Merkle with VRTX Labs as 3D development partner.