The ZOO

Founded in 1859, Copenhagen Zoo is one of the oldest zoos in Europe and one of the Danish capital’s most visited attractions, with more than 4,000 animals from over 250 species and around 1.3 million guests a year. Like any modern institution, the zoo relies on its digital channels to inform, inspire and attract both visitors and supporters, which makes its website and app central to its success and future development.

The design was selected by DesignRush as one of the Best Zoo Website Designs.

Reducing friction and turning up the animal experience

The redesign focused on making the site easier to use for everyone. The global navigation was restructured so visitors can quickly find what they came for, whether that’s buying tickets, planning a visit, reading about the animals or supporting the zoo’s conservation work. Usability and accessibility were improved throughout, with clearer hierarchy, better readability and contrast, and an experience that works well across devices and for users of assistive technology.

To handle the wide range of content a zoo produces, from opening hours and events to animal stories, school programmes and campaigns, the site was built on a set of flexible page modules. Editors can combine them freely to create pages that fit each purpose, keeping the site consistent while giving the zoo room to communicate in many different ways.

As part of the redesign, we also reworked the zoo’s app. We fixed the most pressing issues with logging in, added annual passes directly in the app so members always have them at hand, and carried the new visual identity across the platform, giving visitors a consistent experience from the website to their phone.