Rackbeat offers seamless digital warehouse management which both makes the company's work more efficient, but also makes sure they never run low or out of stock on key items. As their client base grew, so did the need for a brand identity that reflects the nature of their business in a clean and modern way that communicates innovation and modernity in the digital warehouse management sector. This proposed pitch presents the logo evolution, use of color and imagery in combination with a clean grotesque typeface that could also be customized to give Rackbeat a bespoke look.